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Thursday, September 27, 2012

Angry Birds maker hopes Bad Piggies will help it fly again


Angry Birds-maker Rovio Entertainment will be hoping to prove it's no one-hit wonder when it launches Bad Piggies on Thursday, just as players seem to be tiring of the game they've been addicted to for the past three years.
The new game will feature pigs which strike back at the birds who attacked them with slingshots in Angry Birds. A hit on app stores would give the Finnish company a boost as it looks to a possible stock market flotation next year.
Some analysts put its market value at between $6 billion and $9 billion, nearly on a par with another top Finnish tech name, phone maker Nokia Oyj.
Rovio was founded in 2003 and became a global phenomenon after it launched Angry Birds for Apple Inc's iPhone in late 2009. The highly-addictive game helped Rovio's sales jump 10-fold to $100 million last year, a fraction of the 38.7 billion euros ($50.2 billion) which Nokia chalked up. It has remained at the top of gaming charts, with more than a billion downloads, and had 200 million monthly users at the end of 2011. That compares for instance with the 240 million attracted by offerings from US-based Zynga Inc, such as the Facebook -based Farmville.
But there are signs Rovio is losing its momentum. Amazing Alex, the first non-Angry Birds game in more than two years from Rovio, hit No 1 on download charts in July but has since slumped to outside the top 50, while Angry Birds Space has dropped fast from the top-grossing lists.
"Rovio needs a big hit right now. Over the past two months, Rovio's revenue-generation ability has suddenly slipped badly," said analyst Tero Kuittinen from Finnish mobile analytics firm Alekstra.
Brand power
In Bad Piggies, instead of shooting with a slingshot, players build vehicles that help the characters get the birds' eggs.
The company said it was hoping the new game would breathe additional life into its brand. "We see Bad Piggies as a long-term brand-building exercise. In three years from now we want to see Angry Birds and Bad Piggies as strong vibrant brands out there," Petri Jarvilehto, head of gaming at Rovio, said in an interview.
Rovio is also expanding into merchandising, modelling its long-term strategy on Walt Disney Co by selling a range of stuffed animals and other toys, as well as branded playground equipment which then bolster branding for its games.
If successful, the company says it could go public as soon as next year, offering a possible payday to its backers.
Last year, Rovio raised $42 million from venture capital firms including Accel Partners, which previously backed Facebook and Baidu, and Skype founder Niklas Zennstroem's venture capital firm, Atomico Ventures. Last year some 30% of turnover came from items other than games, but it is the group's on-screen inventiveness which is the crucial factor in its prospects. "Rovio needs to re-establish its reputation for creating hits with legs (staying power)," Kuittinen said. "There is no doubt that the pig game will hit number 1 at launch. But it has to stay in top ten for half a year to erase the doubts that the fast fade of Amazing Alex has created."

Saturday, September 22, 2012

HTC launches 8X, 8S smartphones

Taiwan's HTC unveiled its first smartphones powered by Microsoft's Windows on Wednesday, in a boost for the US software giant's efforts to break into a market dominated by Apple and Google. HTC and Microsoft previewed the 8X and 8S handsets in New York, boasting that they feature "iconic design," studio-quality sound and "incredible camera capabilities."
The companies said the HTC devices would be available from November through more than 150 carriers in at least 50 countries
"We've been inspired by Windows Phone 8 to create new smartphones that give the platform the iconic design and personality it deserves," said Peter Chou, HTC's chief executive.
"Windows Phone has clearly emerged as one of the top mobile ecosystems and is competitive against any other smartphone platform in the world."
Among the carriers participating are US-based AT&T, T-Mobile and Verizon Wireless, Europe's Orange, O2 Telefonica, MTS, Three UK, T-Mobile and Vodafone and Asia-Pacific carriers Chunghwa Telecom, Optus, Singapore Telecommunications, Smartone, Telstra and Vodafone Australia.
The news comes two weeks after Finland-based Nokia unveiled its smartphones powered by Windows Phone 8, Microsoft's upgraded mobile operating system that aims to compete with Apple's iOS used on the iPhone and a multitude of Google Android handsets.
"Pairing HTC's beautiful new Windows Phone 8X and 8S with our brand is a big milestone for both companies," said Steve Ballmer, Microsoft chief executive.
"Together we are offering customers a clear choice and a truly unique experience. I'm thrilled to take our longstanding partnership to the next level."
The HTC devices have a design based on the Windows Phone Live Tiles and will come in colors including "California blue," graphite black, flame red, and "limelight yellow."
HTC will use and ultra-wide angle front-facing camera that allows up to four people and more to be captured at once, which also allows for high-definition video capture.
It said its Beats Audio "provides authentic, studio-quality sound that delivers the spirit of the original recording."
The phones will have displays of at least four inches, matching or exceeding that of the new iPhone 5, and will use the newest version of Corning's lightweight Gorilla Glass.